Definition, strategies and evolution OSCAR FUENTE the JANUARY 4, 2020 29 IEBS Marketing 🎯 Digital Marketing Blog What is Digital Marketing: Definition, strategies and evolution Istill remember when I studied marketing and the first definition of marketing I heard in my life was explained to me .
Before everything, I leave you a brief explanation below. INDEX OF CONTENTS Digital Marketing for Beginners What is Digital Marketing: Tools, strategies and evolution Before starting, I think it is necessary to clarify that marketing, marketing, marketing and marketing mean the same since they are synonyms and their use varies according to each country.
This philosophy is what defines marketing in the 80s, which is when I studied it, and yet today it seems perfectly valid to me as well as the philosophy of the product manager . I’d only trade market research for big data and product marketing for Design Thinking , Prototyping, UX, and Lean Startup so that marketing and product travel at consumer speed. If we also change conventional advertising for digital advertising on the Internet, Bualá ! What is Digital Marketing? As you can see, we have not yet seen the definition of digital marketing but I think that to understand its evolution well you have to take a little journey through the history of marketing . Let’s take another step towards digital marketing through customer-focused marketing , Direct and Interactive Marketing: You may be interested to know: Traditional Marketing Definition What is Direct and Interactive Marketing
Direct marketing is a strategic vision of customer- focused marketing that uses all available means of communication and advertising with the aim of identifying prospects and promoting response and relationships between the company and the customer. And in this way we are already approaching what we define today as digital marketing.
You may also be interested in: Complete definition of Direct Marketing Definition of Digital Marketing What is Digital Marketing? To get here we have seen what is marketing and what is direct and interactive marketing and now if I ask you what is digital marketing or Marketing in Social Networks , I am sure you already know the answer. The marketing or digital marketing is a form of marketing that only uses new media channels and technology and digital advertising as internet, mobile or IoT and thanks to the power of technology allows you to create customized products and services and measure everything that happens to improve the experience. So digital marketing, for me, is a radical evolution of marketing thanks to technology that leads us to formulate one-to-one strategies with personalized products and differentiated messages thanks to the power of big data and the ability to measure and with a power exponential compared to traditional media that has sparked a revolution in the marketing and advertising industry. For example, thanks to big data in digital marketing, there are applications like Netflix or Amazon that always know what to recommend. Or thanks to email marketing and the traceability of the ” Customer Journey ” we can track potential customers to reimpact them with remarketing . You may be interested to know: Master in Online Marketing Advantages of Digital Marketing